Jul 19, 2025  
2016-2017 Catalog and Student Handbook 
    
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2016-2017 Catalog and Student Handbook [ARCHIVED CATALOG]

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BUSN 2380 - Principles of Marketing

3 credit(s)

This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution). F, S


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