08:11:00 Commercial/Vendor Advertising on the College’s Electronic Message Boards

Purpose

To establish guidelines for use of digital message boards.

Policy

All information to be placed on any Walters State Community College digital message board is subject to the approval of the appropriate college designee as appointed by the president. Understood is the fact that no sponsorship of alcohol, tobacco, or political candidates, parties or campaigns willl be allowed. Sponsorships which are deemed to be inappropriate or inconsistent with the mission or purpose of Walters State will not be approved. For the purpose of this policy, the vice president for Strategic Communications and Effectivness is appointed to make decisions relative to the appropriateness and approval of messages on digital boards. The vice president for Business and Finance is appointed as the alternate approving authority for the purpose of this policy.

Walters State is a public, state institution of higher education and messages on digital boards should not be acknowledged as paid advertisements nor as endorsements by the college of one business/organization over another. Sponsorships displayed on digital message boards are not advertisements and should only include the sponsor’s logo, name, website address and/or other contact information.

Sponsorships displayed on digital message boards are coordinated through the Office of College Advancement in support of the Walters State Athletics Department and Great Smoky Mountains Expo Center.

6/05; 01/16; 05/22